Today the user experience is essential to achieve higher conversions and user retention time on our sites. That is why Facebook in its effort to optimize loading times external websites made available to content generators a standard called Instant Article, which consists of implementing small changes to your website so that Facebook can pre-load (cache) your sites and deploy to mobile users faster and optimized. If you want to have more information you can visit the official website https://www.facebook.com/formedia/solutions/instant-articles

The Mediastream Platform player is compatible with this functionality, it is possible to insert the player without any problem in "Instant Article" with which your users can enjoy your content and you can continue in the same online video strategy, considering the display of advertising and collection of video consumption statistics.


To know how to insert just follow the instructions provided by Facebook in its official documentation, specifically on how to insert Embed (click here).

In the following link you can see an article with Mediastream Platform player as Instant Article in the implementation of TVN (Televisión Nacional de Chile), that's if you need to see it from your Facebook App ;) https://www.facebook.com/24horas.cl/posts/10155285138419113


If you have any related questions please feel free to write to us via chat.

Atte. Mediastream team

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